Renting Your Vacation Home? What you need to know VI

Classified advertising continues to be effective as print media continues to influence. In addition, many in the print media have partner web sites. Even on the Internet, classified ads can be most effective. There are many options concerning classified ads, the following is a brief overview:

Online Classifieds: Craigslistis the biggest online classified website worldwide but don’t neglect some of your local sites.  Also, when posting to Craigslist, consider adding cities that are your core market.  Below is a comment from a Global Bundle client.

“Guys, thank you for your Craigslist posting. I followed your advice concerning my home in Vail and placed ads in New York, Chicago, Miami, San Francisco and Denver. All those markets have non-stop air service into Eagle and my e-mail has been buzzing with requests. Thank you again.”

Newspaper: Consider ads in your local newspaper (assuming the destination is within “drive-time” and/or in the community where the vacation rental is located (potential vacationers may review the classifieds on-line or will review while vacationing for their next trip)

Magazines: Specialty magazines are excellent opportunity to target an audience. Ski and Skiing magazines are favorites among those with vacation rentals in “snow country”. Be forewarned, for major resort areas, the many ads lead to “clutter on the page”. Spend a few dollars on enhanced borders, highlights, bold and so forth.