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Email Authentication

Grow Your Business With Affiliate Marketing

10 Email Creation Tips

Savvy Subject Line Writing for Success

Email Marketing: 8 Big Reasons Why Your Small Business Will Look Like a GIANT

The Hotter Than Ever Guide to Sizzling Summer Marketing

Event Marketing for Your Business

5 Simple Ways to “Go Green” with Your Marketing

5 Truths of Email Marketing

5 Step Marketing Plan

5 Steps to a Successful Newsletter

Email Best Practices

Email Marketing Resolutions

VerticalResponse, Email Delivery & You: A Handy Guide

9-Hour Marketing Makeover

Quick Start Guide

Email Checklist

Survey, Event, & Postcard Guides

Step-by-Step Guide to Survey Success

9 Steps to Launch Your First Survey

Best Practices for Designing a Survey

15 Postcard Tips, Tricks and Hints

Event Management with VerticalResponse Surveys

Social Media Guides

Why Social Sharing?

Social Media Checklist

Integrating Social Media and Email Checklist

Frontier Airlines will add a second Costa Rica destination on Feb. 13 with seasonal weekly nonstop service offered from Denver International Airport to Liberia.

Frontier already flies from Denver to San Jose, Costa Rica, launching that service in November 2007.

The flight will leave Denver at 8:25 a.m. on Sundays, and will return the same day at 3:25 p.m.

With the addition of the Liberia flight, Frontier will offer nonstop service to eight international destinations from Denver this winter.

Luxury vacation rental travel is often dependent on flying directly to a destination.  Make sure you’re marketing dollars are not only focused on a specific demographic but also specific regions.

With the economy improving — albeit slowly — the well-heeled are splurging again.

Nationwide, combined new- car sales for the top six exotic luxury brands have grown 16 percent in the first seven months of 2010, compared with the same period last year, Toprak said.

That’s 3,065 exotic autos sold by Bentley, Ferrari, Lamborghini, Maserati, Maybach and Rolls-Royce through July versus 2,650 in 2009.

“It’s not a full recovery, but certainly things are improving,” he said.

We are excited to announce the first annual Luxury Real Estate Vacation Rental Conference. This conference is unlike other industry conferences and summits. Our goal is to bring like-minded leaders in the luxury vacation rental industry together in one location. We will share business practices, ideas, and efforts. We want to facilitate a time where you can learn from each other so you can thrive in your respective regions.

This conference is going to be intimate. You will meet your peers from around the world. Everyone attending is deeply involved in luxury vacation rentals. We will have a small representation of owners, a group of property managers as well as some agents. We will have some industry suppliers attending as well. However, we will not have booths or tables. The suppliers invited to this conference are going to participate and interact with everyone as well. We are only inviting suppliers that understand and work specifically with the luxury vacation rental market.

The success of the event is based on participation. We will have discussion groups on topics that you choose as well as panels that are made up of people that are doing what you do. Our goal is not to bring in hundreds of so-called experts, but rather to let you discuss, share and collaborate. After all, you are the experts. We will be asking several attendees to prepare information on various topics.

Conference Details

1ST ANNUAL LUXURY REAL ESTATE VACATION RENTALS CONFERENCE

WEDNESDAY, NOVEMBER 17 THROUGH FRIDAY, NOVEMBER 19, 2010 – LAS VEGAS, NEVADA, USA

Four Seasons Hotel, Las Vegas

For more information please contact LuxuryRealEstate.com and request a conference packet.

Check out the entire article http://travel.usatoday.com/destinations/2010-08-05-vacation-rentals-ban_N.htm

There is an active discussion on LinkedIn in the VRMA Group:

http://www.linkedin.com/groupItem?view=&srchtype=discussedNews&gid=1218567&item=26602382&type=member&trk=EML_anet_qa_ttle-0Ut79xs2RVr6JBpnsJt7dBpSBA

After a near-disastrous 2009, the luxury market appears to be making a comeback, driven by growing buyer confidence, improved financing conditions and more-realistic seller pricing. Despite the housing downturn, attractively priced homes in some of the nation’s most coveted neighborhoods are selling, sometimes fast and sometimes with multiple offers. Nationwide, sales of homes selling for $2 million to $5 million in the first quarter totaled 2,461, up 32% from a year before, says CoreLogic.

Coupons don’t mean you have to give away the farm, in fact, consider giving away a turkey dinner if they book over Thanksgving or 30% off at a local restaurant.  Get creative.  The most important thing is give them a value.

A few facts from a recent Compete.com analysis:

Consumers who use a coupon spend more. Coupons seem to have a high ROI; the small discount consumers receive encourages them to spend money. When asked how much they spent on their most recent online purchase, consumers who used a coupon spend almost twice as much as consumers who did not use a coupon.

Coupons can increase customer satisfaction. Coupons are an effective way for retailers to build good will with their consumers. When asked about their overall shopping experience, satisfaction was higher for consumers who used a coupon than for those who did not.

Coupons can increase customer loyalty. Consumers who used a coupon said they are more likely to buy from the retailer again when compared to those who did not use a coupon. So not only will coupons encourage higher order value purchases, but they also increase that consumer’s likelihood to purchase from that retailer again.

Review the entire analysis at http://blog.compete.com/2010/06/08/coupons-are-good-for-the-bottom-line/

The Vacation Ownership Investment Conference is the premier industry event focusing on the successful resort financing, development, branding, marketing, selling and management of vacation ownership properties. Whether you are a new entrant into the industry or a seasoned veteran, take this opportunity to expand your knowledge, explore new ideas, and make valuable contacts.

There are over 50 speakers confirmed as of July 19th including Marci Rossell, Peter Yesawich, and Richard Ragatz.  Learn more on their website http://www.vacationownershipinvestment.com/index.html

About Fractional Life
From a fractional jet to fractional real estate, Fractional Life is the number one consumer lifestyle brand dedicated to growing the fractional ownership marketplace. The company has three divisions: interactive, fractional b2b conferences and b2c exhibitions. Upcoming conferences/summits

• Fractional Summit USA, 31 August – 1 September 2010, InterContinental Hotel, Miami
• Fractional Summit Middle East, 23 – 24 November 2010, The Yas Hotel, Abu Dhabi
• Fractional Life Expo, 13 – 15 September 2010, Broadgate Event Venues, London
• Fractional Summit Europe, 17 – 18 February 2011, London Marriott, Grosvenor Square, London, United Kingdom.

Once you are set-up with the appropriate licenses you will typically need to file your sales and lodging tax each month or quarter, depending on the location.  If you are not properly licensed or collecting and remitting the appropriate taxes you can be liable for potentially significant fines, back tax, penalties and interest.

Historically, compliance and enforcement targeting vacation rentals has been lax.  However, the current economic environment has significantly impacted state and local government’s tax revenue.  The need for more tax revenue combined with the significant growth of leading vacation rental websites is resulting in many communities to start focusing on vacation rentals for tax compliance.

HotSpot Tax Services handles all of these compliance functions on behalf of thousands of vacation rental owners and managers throughout the U.S.  HotSpot will handle setting up all required licenses, filing and payment of the taxes each month, tracking and renewing your licenses, any tax correspondence and will continually monitor changes in tax rates or requirements.  More information about HotSpot can be found at www.hotspottax.com or call 1-877-509-0207.