Download Marketing Guides from Vertical Response

Vertical Response, a self service direct marketing company, publishes several guides that can be very helpful (especially to small businesses).
Downloadable Guides
Email Authentication
Grow Your Business With Affiliate Marketing
10 Email Creation Tips
Savvy Subject Line Writing for Success
Email Marketing: 8 Big Reasons Why Your Small Business Will Look Like a GIANT
The Hotter Than Ever Guide to Sizzling Summer [...]

Targeting Your Direct Fly Markets

When was the last time you looked up all the direct flights to your area?  Airlines are adding new flights quite frequently.  Frontier announced a new flight from Denver to Costa Rica.

Frontier Airlines will add a second Costa Rica destination on Feb. 13 with seasonal weekly nonstop service offered from Denver International [...]

Coupons for Luxury Rentals? You Betcha Ya!

Does it matter that your property can range from $500/night to $5000/night?  Does a traveler who makes $350,000 a year want to throw money away?  It’s not 1999 or 2006 … it’s 2010 and everyone wants a little something.  Consider utilizing coupons …
Coupons don’t mean you have to give away the farm, in fact, consider [...]

Exclusive Property Exhibition July 10-11 in London

Per the EPEX 2010 website:
EPEX is a unique exhibition for companies with a focus on truly luxury property providing them with a platform to market and sell properties to wealthy private buyers as well as institutional & professional investors.  EPEX showcases the finest properties from developers and agents from around the world.
Let us know if [...]

HomeAway Owners Summit Review II

The last 24 hours of the First Ever Owners Summit was great.  I have to admit though my highlight might have been heading out to the Broken Spoke for some country dancing.  That’s not to diminish the content of the conference but the Broken Spoke is a one-of-a-kind experience everyone that visits Austin should experience.

As [...]

HomeAway Owners Summit Review I

“Our vision is to make it as easy to find and book a vacation rental as a hotel. Right now on a scale of 1-10 we (as an industry) are probably at a 4.”
-Brian Sharples
It’s to no surprise that HomeAway is doing their best to better the vacation rental industry. In their [...]

Austin or Bust: I’m Heading to the HomeAway Owners Summit

Published by Michael McFadden (@McFads)
This weekend I’m heading to Austin to attend the first ever HomeAway Owners Summit. It’s a weekend packed with sessions and workshops as well as insider information from HomeAway for vacation rental owners.

We are a client of HomeAway. We have dozens of listings on VRBO and HomeAway as well as several [...]

Competitive marketing of Luxury Vacation Home Rentals. What can we learn from Dubai?

For the owners and estate managers of luxury vacation home rentals, it is more important than ever to fine-tune marketing efforts for the best ROI. The days of saturating your messaging is over. The challenge today is to pin-point and target market to your constituency. This is not the time to lower rates just to increase short-term capital infusions; that is a recipe for long-term branding and rate issues.

Luxury Interactive Global Conference London

As luxury marketing on the Internet grows exponentially, the Luxury Interactive Global Conference is a must visit.

Luxury Travel Expo Introduces Luxury Travel Exchange: One-On-One Industry Networking

Looking for a great way to increase your vacation property exposure, network with other people in the luxury travel industry, and have an excuse to vacation in Las Vegas?
Luxury Travel Expo, put on by Luxury Travel Advisor and Travel Agent magazine announces a valuable addition to their annual trade show — Luxury Travel Exchange.  Luxury [...]

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