Advertising and Marketing
Coupons for Luxury Rentals? You Betcha Ya!
August 18, 2010 · Leave a Comment
Does it matter that your property can range from $500/night to $5000/night? Does a traveler who makes $350,000 a year want to throw money away? It’s not 1999 or 2006 … it’s 2010 and everyone wants a little something. Consider utilizing coupons … Coupons don’t mean you have to give away the farm, in fact, consider giving away a turkey dinner if they book over Thanksgving or 30% off at a local restaurant. Get creative. The most important thing is give them a value. A few facts from a recent Compete.com analysis: Consumers who use a coupon spend more. Coupons... [Read the full story]
Consumer Insights
Luxury Sales are Bouncing Back
August 18, 2010 · Leave a Comment
According to a recent article in the WSJ, luxury sales are bouncing back. We hear the same for luxury vacation rentals. Seems like 2010 will finish strong… After a near-disastrous 2009, the luxury market appears to be making a comeback, driven by growing buyer confidence, improved financing conditions and more-realistic seller pricing. Despite the housing downturn, attractively priced homes in some of the nation’s most coveted neighborhoods are selling, sometimes fast and sometimes with multiple offers. Nationwide, sales of homes selling for $2 million to $5 million in the first... [Read the full story]
Lap of Luxury
Michelin Guide 2010 for France hits bookstores
March 5, 2010 · Leave a Comment
While the Internet has democratized guidance concerning dining options and Zagat’s has empowered diners to provide their opinions, true foodie’s and gourmand’s rely on the Michelin Guide as the Bible concerning gastronomic pursuits. Many travelers planning a visit to France during the up-coming high-season review the Michelin Guide in detail prior to travel; reservations can takes months to procure. The number of three-star restaurants in France now stands at 26, including the Auberge du Vieux Puits in southern France, which was promoted from a two-star ranking to three stars. There are a... [Read the full story]
Renting 501
LuxuryRealEstate.com Announces 1st Annual Vacation Rental Conference
August 20, 2010 · Leave a Comment
In a recent email to owners and managers of luxury vacation rentals, LuxuryRealEstate.com announced a conference for their members: We are excited to announce the first annual Luxury Real Estate Vacation Rental Conference. This conference is unlike other industry conferences and summits. Our goal is to bring like-minded leaders in the luxury vacation rental industry together in one location. We will share business practices, ideas, and efforts. We want to facilitate a time where you can learn from each other so you can thrive in your respective regions. This conference is going to be intimate.... [Read the full story]
Social Media
4th Annual Luxury Interactive Conference
May 13, 2010 · 1 Comment
June 28-29 at the Sentry Centers in NYC, the 4th Annual Luxury Interactive Conference will take place. This leading industry event includes high-level presentations from the following speakers and many others from within the luxury industry: Gerald Barnes, President/CEO, Neiman Marcus Direct John McDonnell, COO, Patron Spirits Company Parnell Eagle, SVP Marketing and Merchandise Planning, Saks Inc Direct Milton Pedraza, CEO, Luxury Institute, LLC Marisa Thalberg, Vice President, Global Digital Marketing, The Estée Lauder Companies, Inc. Kerry ... [Read the full story]
Renting 501
LuxuryRealEstate.com Announces 1st Annual Vacation Rental Conference
In a recent email to owners and managers of luxury vacation rentals, LuxuryRealEstate.com announced a conference for their members: We are excited to announce the first annual Luxury Real Estate Vacation Rental Conference. This conference is unlike other industry conferences and summits. Our goal is to bring like-minded leaders in the luxury vacation... Read more of this article
More Destinations Shutting Doors on Vacation Rentals
According to a recent USA Today article there are more and more destinations closing the doors on Vacation Rentals. Own or manage rentals in NYC? Southern California? Chicago? Maui? Be on the watch out … Check out the entire article http://travel.usatoday.com/destinations/2010-08-05-vacation-rentals-ban_N.htm There is an active discussion... Read more of this article
Don’t Forget Vacation Rental Taxes
Last week one of the sessions at the HomeAway Owners Summit covered sales taxes for vacation rentals. Did you know nearly every vacation rental in the U.S. is required to collect and remit tax charged on the total rent collected from guests? These taxes are called sales and lodging taxes and are the same set of taxes paid by hotels. The amount... Read more of this article
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Lap of Luxury
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